TikTok Launches AI Ad Tool with Getty Images Partnership*

SAN FRANCISCO, Nov 16 — TikTok has rolled out an AI-powered tool for marketers globally, allowing brands to generate marketing clips using generative AI. In a new partnership with Getty Images, TikTok users can now access Getty’s licensed stock photos and videos to create custom ads, including AI-generated content featuring realistic characters.

This move expands TikTok’s suite of advertising tools, with the company aiming to help brands connect with audiences through AI-driven creativity. The partnership with Getty Images is part of a broader trend where platforms like Amazon, Google, and Meta are integrating AI to enhance ad creation. 

While the tool promises to streamline ad creation, it also raises questions about the ethical use of AI, as concerns grow over content being generated from unlicensed data and creative work.