MrBeast, the world’s biggest YouTube star, makes more money from his chocolate brand, Feastables, than from his viral videos. Feastables, owned by his company Beast Industries, generated $250 million in sales and $20 million in profit last year. Meanwhile, his media business, including his YouTube channel and Amazon Prime show, had similar sales but lost nearly $80 million.

Jimmy Donaldson (MrBeast) has used his online fame to build businesses beyond media, including snack brand Lunchly and software firm Viewstats. Beast Industries has raised over $450 million in the past four years and is seeking more funding to expand into new areas like video games, beverages, and wellness.