World Malaria Day, observed annually on April 25, is a global initiative established by the World Health Organization (WHO) in 2007 to raise awareness about malaria and mobilize efforts to combat this preventable and treatable disease.

Malaria continues to pose a significant health threat worldwide. In 2023 alone, there were an estimated 263 million new cases and 597,000 deaths, with 95% of these cases occurring in the WHO African Region.

While substantial progress has been made over the past two decades—preventing approximately 2.2 billion cases and 12.7 million deaths—recent years have seen a plateau in advancements. Challenges such as climate change, conflicts, humanitarian emergencies, and economic stresses are disrupting malaria control efforts, leaving millions without access to essential prevention and treatment services.

2025 Theme: "Malaria Ends With Us: Reinvest, Reimagine, Reignite"

This year's theme underscores the collective responsibility in the fight against malaria. It calls for:​

• Reinvesting in proven interventions and strategies.

• Reimagining approaches to overcome current obstacles.

• Reigniting global and community-level efforts to accelerate progress towards malaria elimination.

The campaign aims to re-energize actions at all levels, from global policy to grassroots initiatives, emphasizing that ending malaria is not only a health imperative but also an investment in a more equitable and prosperous future.