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‘Sport of Kings’ meets anime: Selangor Turf Club taps into ‘Umamusume’ craze to promote Merdeka Cup race
By Administrator
Published on 08/25/2025 08:00
Sports

KUALA LUMPUR — In a unique show of unity between tradition and modern fandom, the Selangor Turf Club (STC) is inviting local fans of the popular Japanese franchise Umamusume: Pretty Derby to experience the excitement of a special horse race celebrating Malaysia’s independence on Aug 31.

The STC said the Merdeka Cup — one of 15 prestigious races scheduled by the Club this year — offers a perfect opportunity for newcomers, including the vibrant anime community, to experience live horse racing in its fullest.

“Horse racing — often hailed as the ‘Sport of Kings’ — is more than just a competition; it’s an immersive experience,” the STC said in a statement to Malay Mail. 

“Interestingly, the Club has observed growing interest among younger Malaysians, particularly anime enthusiasts, following the global release of Umamusume: Pretty Derby. We warmly welcome fans and newcomers alike to join us on August 31 and experience the thrill of live racing firsthand.”

The Umamusume franchise, which includes a video game and anime, centres on “horse girl” characters named after and modelled on actual Japanese racehorses, inheriting their personalities and racing records.

The game has seen a surge in popularity in South-east Asia, sparking renewed interest in horse racing.

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