As the month of Ramadan approaches, local Malaysian fashion brands are reporting a surge in early festive shopping. E-commerce platforms like Shopee have launched the "Bazar Hebat Ramadan" to help small and medium enterprises (SMEs) reach a wider audience. This year, there is a particular focus on sustainable fabrics and traditional designs with a modern twist.

Many local designers have introduced "early-bird" collections to cater to customers looking to avoid the last-minute rush and price hikes. The trend for Raya 2026 seems to be earthy tones and minimalist embroidery, reflecting a shift toward "quiet luxury." Shopee’s live-streaming features have also become a vital tool for sellers to showcase their products in real-time.

Industry experts note that Malaysians are becoming more tech-savvy and price-conscious, using vouchers and coins to maximize their savings. The "Bazar Hebat" initiative also includes fashion shows and styling tips, making it a comprehensive shopping experience. With the economy showing signs of recovery, fashion retailers are optimistic about a record-breaking sales season.