The latest instalment of the iconic slasher series, Scream 7, has officially set a new franchise record, raking in $81.6 million during its North American box office debut. Directed by Kevin Williamson, the film's success is being attributed to a strong marketing campaign and the return of Neve Campbell as Sidney Prescott. Critics have praised the film for revitalizing the "Ghostface" legacy while introducing a new generation of characters to the lore. 

The film's performance has significantly outperformed industry projections, signaling a strong start for the 2026 horror season. Audiences have flocked to theaters for what is being described as a "back-to-basics" approach that leans heavily on suspense and meta-commentary on the current state of cinema. This record-breaking opening has already sparked discussions about a potential eighth chapter in the long-running series. 

In Malaysia, local cinema chains like GSC and TGV have reported high occupancy for late-night screenings. The film's global rollout continues throughout the week, with analysts predicting it will become one of the highest-grossing R-rated horror films of the decade.