KUALA LUMPUR — Vietnamese supernatural horror sensation Phi Phong: The Blood Demon opened in Malaysian cinemas today following a record-breaking run at the Vietnamese box office.

The film arrives as Vietnam’s horror industry undergoes a revival, shifting away from low-budget B-movies towards more polished productions inspired by local folklore, urban legends and spiritual traditions.

Directed by Do Quoc Trung, Phi Phong: The Blood Demon premiered in Vietnam on April 24, 2026, coinciding with Reunification Day, which commemorates the reunification of North and South Vietnam in 1975.

The story is inspired by the legend of Phi Phong, a bloodthirsty shape-shifting entity rooted in the folklore of Vietnam’s northern highlands.

It follows sibling shamans Con and Duong as they travel to a remote village where their mother has fallen under the influence of a demonic force.

Along the way, they encounter a couple and their daughter, whose uncanny behaviour is linked to the terrifying legend.

The cast includes Kieu Minh Tuan, Diep Bao Ngoc, Doan Minh Anh, Nina Padovan and veteran actress Hanh Thuy.