Vanitha Vijayakumar, who transitioned from actress to director with Mrs. and Mr., has cast her longtime friend Robert Master as the lead in her debut film, produced by her daughter. 

Despite their romantic history, Vanitha and Robert have maintained a strong friendship over the years. For the film's promotion, Vanitha cleverly mirrored Atlee's iconic marketing strategy from 11 years ago. Atlee famously invited Arya and Nayanthara to a mock wedding to generate buzz for his film Raja Rani, leading many to believe the two were actually marrying.

Similarly, Vanitha released an invitation suggesting that she and Robert were getting married, sparking gossip and excitement among fans who hoped for a successful union this time around. This clever advertising strategy has successfully captured the attention of cinema enthusiasts, with the wedding ad for Mrs. and Mr. going viral, much like the earlier buzz surrounding Arya and Nayanthara.