Mexican TikTok influencer Valeria Marquez, 23, was fatally shot Tuesday evening while live streaming at her beauty salon in Zapopan, Guadalajara, authorities reported Wednesday. The motive is unknown, and while the region is known for cartel activity, no link has been established. Zapopan's mayor lamented the femicide, noting no prior requests for help from Marquez. Media reports suggest the assailant posed as a gift deliverer. The UN highlights the severe issue of femicide in Mexico.