LONDON — The Premier League is set to introduce a direct-to-consumer streaming service in Asia next season, starting with Singapore, in a move that could reshape the future of football broadcasting.

According to the Daily Mail, the service, called Premier League Plus, will bypass traditional broadcasters, giving fans direct access to live matches. 

While it currently appears limited to Singapore, the league has hinted it could expand further if the trial succeeds.

“For the first time, we’re going direct-to-consumer in Singapore,” said Premier League chief executive Richard Masters at the Financial Times’ Business of Football Summit in London.

“It’s a very long, considered process, carefully chosen. We have a six-year agreement with StarHub, one of the two providers out there. So from next season onwards, Premier League Plus — rather than Premflix — finally, it’s going to happen.

“It will be a new app that you can download on your smart TV or laptop. You’ll be able to watch 380 games a season, with lots of shoulder content and a 24/7 dedicated channel. Will it be replicable elsewhere? That’s what we’re going to find out.”