LONDON – Shein’s executive chairman, Donald Tang, reassured investors on Monday that the company’s growth remains strong despite recent challenges, including the US ending duty-free treatment for low-value Chinese imports and hiking tariffs. As Shein moves toward an IPO in London, concerns have risen over the impact on pricing, with some analysts suggesting Shein and competitor Temu may need to raise prices.

Tang emphasized that Shein, known for its affordable fashion, will continue to thrive by offering a diverse range of products at competitive prices. The company is also investing in supply chain improvements and faster, more reliable logistics.

While the end of the "de minimis" rule was expected, it caused delays and complications for international supply chains, including Shein’s. However, Trump temporarily reinstated the duty-free provision, allowing time for adjustments. Tang expressed his support for reforms that prioritize American consumers, reiterating his stance from July 2023.

Shein is set to lower its valuation to around US$50 billion in its upcoming IPO